There’s a courageous warrior inside all of us. And it’s my mission to help your employees discover – and unleash – theirs.

My name is Catherine Kerr. As a (self-proclaimed) Warrior Coach, I help sales organizations inspire their employees and up-level their performance through keynote speeches and in-depth workshops. I also offer follow-up coaching for leaders, employees and teams. 

My patented PACE approach teaches people to feel more PASSIONATE, be more COURAGEOUS, and have more ENERGY – both at work and in their personal lives.

I work mostly with sales organizations in the tech sector – however my approach has been used to inspire, invigorate and empower virtually any type of team. My style is (deliberately) disruptive; my goal to challenge and provoke people to think – and act – differently. 

My Story

Fifteen years of training as a (recreational) boxer led me to explore how warrior characteristics could be applied to the corporate world. I have been particularly influenced by ancient Samurai concepts and spent years creating a ‘Warrior Development Plan’ based on these concepts and research I have done on how to create and sustain a high-performance culture. 

I’ve spent most of my career inspiring and educating sales professionals and leaders from around the world in a broad range of industries including Financial Services, Investment Banking, Pharmaceutical, Telecommunications, Insurance, Travel, Manufacturing, IT, Retail, and Professional Services. (Click here to see my full list of past clients.)

Prior to that I was a tenacious hunter of sales myself, having sold a variety of products and successfully operated several business ventures.  I also have a background in theatre, a Master’s Degree in Education with a specialty in Counselling Psychology (Cognitive Behavioural Therapy), and have been a performance coach for Olympic teams. 

I draw on my diverse experience and eclectic background to provide dynamic, high energy keynote speeches and workshops that challenge, engage and inspire

Catherine provided phenomenal examples, insight and information about the Warrior mentality and helped our leaders find a true connection between their values and their vision. Catherine IS a workplace warrior.
— Alexandra Mockler - Director, Bank Sales Training & Support